Live Loud Multimedia Platform & Campaign

Part of my role at Sixthman was to lead the development of a new multi-media platform, inclusive of social campaigns, merchandise sales, and content to create a lifestyle oriented company brand. The campaign was built around the company motto, "LIVE LOUD." I designed a campaign that combined client gifting with limited edition merchandise sales. Branded apparel was created and used as a reward for clients sailing on their "Sixth" event with the company. Encouraged to wear, photograph, and share their experiences while LIVING LOUD, wearing their shirts drove merchandise sales of the other branded products for those that hadn't achieved their sixth sailing yet, but wanted to participate in the brand. Themed merchandise, offered for a limited time, ensured sell out inventory each season and helped to generate content online with the sharing program. While still ongoing, the campaign peaked with the LIVE LOUD Festival at Sea, featuring national recording artists, a promotional tie-in with Howl at the Moon and Headphone Disco, and an appearance by Yogi Amy Steiner.

1. Create a line of unique branded merchandise
2. Build reward system for loyal clientele with have/have not element
3. Encourage social sharing of experiences while wearing branded merchandise
4. Create style guide for brand
5. Tie-in to branded LIVE LOUD event